RIDES Ultra-Tech Hyundai Genesis Gets Ready for SEMA

It's new, it's good looking, it's luxurious and it's a fully capable performance machine, so if you were even thinking for a second that the world's top tuners weren't going to do the Genesis right for this year's Specialty Equipment Market Association show in Vegas, otherwise known as SEMA, don't admit it to anyone.

Starting with the exterior modifications, this Genesis is totally tasteful. Starting with a respectful shade of metallic gray, RIDES added a customized front bumper, some clean ground effects from Extreme Dimensions and painted out the grille, giving it a sportier appearance, and then finished it off with a set of 22-inch MHT three-piece wheels filling out the wheel cutouts much more generously than the stock rims. The fact that the suspension is lowered doesn't hurt

A Mac-lover's dream car. (Photo: RIDES)

in this respect either. The rear end gets smoked taillights and quad chrome-tipped exhaust pipes, for a menacing look.

As great as it looks from the outside, RIDES will make tycoons in training everywhere foam at the mouth. Starting off with rich suede seat inserts, the rest is all tech, and mostly from Cupertino. Two Mac Minis are supplied while 8.4-inch VGA headrest monitors are integrated into the backs of the front headrests. A new MacBook Air floats on the pull-down picnic tables too, adding a different kind of style to the Genesis' rear quarters, while twin tray-mounted wireless keyboards deliver interface man and machinery. Full WiFi connects everything together, and no doubt Apple TV, while an iPhone and iPod touch rest on the centre console.

Centre

Suede inserts and a centre console make this car more Maybach than Hyundai. (Photo: RIDES)

console? Oh yeah, RIDES added that little feature, reducing rear seating room to two but making it much more Maybach-like back there. A Fahrenheit DVD player offers more conventional viewing, while fittingly named Genesis amps supply power to Morel Hybrid Ovation speakers that include twin twelve-inch subs.

For those tailgate (or trunk) parties prior to the local Nascar event, RIDES has added a 20-inch Apple Cinema Display monitor, although it comes with a keyboard and mouse delivered by a motorized tray, so this might actually be better for those who report on Nascar events.

A cool car? For sure. RIDES wins the award for creating a tuned ride that we'd actually like to own.